Sales Development Representative (SDR) - Banking & Fintech Sales

About Frontier

Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York-based, fast-growing, fully-remote, 380-person company that has most of our team in India and the Philippines. A few years ago Fresh Prints started helping other fast-growing companies build their teams. We got so good at it that we decided to spin out a new company to focus exclusively on that and call it Frontier.

Here at Frontier, we help companies grow full-time, cross-functional teams abroad. We hire the smartest people, and we place them in the best companies. We have placed over 800 hires across 50 different US-based startups and high-growth companies.

About the Client:

LeafLink is seeking a motivated and goal-oriented Sales Development Representative (SDR) to join our growing sales team. In this role, you will be responsible for generating leads for LeafLink’s banking and financial services tailored to the needs of licensed cannabis businesses. You will be the first point of contact for prospects, identifying key opportunities for cross-sell efforts, particularly in fintech, inventory management, and retail operations solutions. You will play a key role in building a robust sales pipeline and driving the company’s growth in this evolving and highly regulated industry.

What You’ll Be Doing:

Lead Generation: Identify and qualify leads for LeafLink’s banking services, focusing on licensed cannabis wholesale and retail operators.

Prospecting: Conduct research and outreach to generate interest in LeafLink’s financial products, including cannabis-focused fintech solutions, retail operations software, and inventory management tools.

Cross-Selling: Support cross-sell initiatives by educating potential clients on additional products such as cash flow management and operations software, and identifying opportunities to expand service offerings.

Pipeline Management: Collaborate with the sales team to ensure a healthy sales pipeline through effective outreach and timely follow-up with leads.

Tools & CRM: Utilize CRM tools like Salesforce, SalesLoft, or HubSpot to track prospects, manage communications, and generate reports.

Outreach & Engagement: Conduct high-volume outbound calls, emails, and social media messaging to engage with prospects and schedule meetings for the sales team.

Collaboration: Work closely with Account Executives and other internal teams to ensure a seamless handoff of qualified leads and provide insights into customer needs and market trends.

Target Tracking: Consistently meet or exceed key performance metrics such as lead generation targets, call volumes, and conversion rates.

What You’ll Bring to the Team:

1+ year of experience in a sales development or lead generation role, preferably within a SaaS, fintech, or cannabis-related company.

Demonstrated ability to prospect and qualify leads through various channels (calls, emails, social media, etc.).

Familiarity with CRM platforms such as Salesforce, SalesLoft, or HubSpot is highl