Group Brand Manager -Neuro

Job Summary

We are seeking a dynamic and experienced Develop and execute comprehensive omnichannel activation plans with a digital-first approach, ensuring alignment with organizational strategy. Drive insights, team education, and cross-functional collaboration while managing performance, tools, and service providers to optimize outcomes.

Roles & Responsibilities

You will be responsible for developing and executing omnichannel activation plans with a digital-first promotional approach for HCPs and Mega Brands.

You will be responsible for analyzing insights from campaign results and identifying improvement strategies for better outcomes.

You will be responsible for researching HCP content consumption behaviour and proposing cost-effective tools for inclusion in OCM scope.

You will be responsible for transforming requirements into actionable plans and managing service providers to implement them.

You will be responsible for educating teams on KPIs, targets, and approaches related to the digital strategy.

You will be responsible for collaborating with cross-functional teams, including Marketing, Sales, Finance, IT, and others, to drive the digital agenda.

You will be responsible for evaluating talent, managing performance, and identifying team development needs to ensure annual performance results.

You will be responsible for adhering to corporate performance management processes and supporting evolving team members.

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Educational Qualification

Graduate degree preferably in Math or IT

Minimum Work Experience

8+ years overall experience

Skills & Attributes & Critical Exposures Functional Skills

Digital savvy

Excellent analytical skills

Presentation skills

Very strong communication skills

Team player

People management

Resident Skills

Business Acumen

Storytelling

Market Intelligence

Data Analysis

Behavioural Skills

Adaptability to manage dynamic challenges effectively.

Collaboration and teamwork to achieve shared objectives.

Clear and impactful communication to build strong relationships.

Critical Exposures

Experience as Digital P&L ownership in pharma / Non-pharma (FMCG, Banking, Consumer Health) industry is desired.

Exposure to a comprehensive digital media strategy (specific focus on generating more leads, leveraging more digital channels etc) is preferred.

Experience in marketing analytics and Digital content creation, plus Inbound and Outbound marketing experience is desired

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Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

" Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every