Category Manager

Help empower our global customers to connect to culture through their passions.

Why you'll love this role:

StockX has redefined the global marketplace for culture — where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.

This initiative is designed to empower sellers and creators to build sustainable businesses while creating moments that drive deep engagement. To support this effort, we are forming a category-led Go-To-Market organization that scales with culture, category dynamics, and community expertise.

The Category Manager is a foundational hire tasked with owning the growth and strategic trajectory of a major category. You will serve as the chief operator, strategist, and market voice for your category — identifying opportunity, building pipelines, and driving seller and creator engagement from early stages through scale.

This role blends strategic planning, deep customer and market understanding, and hands-on execution, with full ownership of category growth outcomes. You will work closely with Partnerships, Marketing, Product, and Operations to define and accelerate the path to liquidity, engagement, and monetization within your category.

What You’ll Do:

Category Strategy & Ownership

Define the strategic vision and growth plan for your category on the platform

Become a deep expert on the category’s supply landscape, demand drivers, community channels, and competitive dynamics

Establish metrics and quarterly goals to measure and drive category performance

Supply & Community Acquisition

Build a robust pipeline of sellers, creators, influencers, and shops within your category

Drive outbound outreach, onboarding, and enablement for high-potential sellers

Cultivate long-term relationships with strategic sellers and community leaders

Cross-Functional Go-To-Market Execution

Partner with our Account and Partnerships Managers to scale seller engagement and support

Collaborate with Category Marketing Managers to architect high-impact launches, moments, and campaigns

Represent category needs and insights to Product and Engineering to improve seller tools, features, and platform performance

Category Performance & Analytics

Use data to diagnose growth opportunities, identify bottlenecks, and optimize playbooks

Track supply, engagement, retention, and revenue trends and adjust strategies in real time

Surface actionable insights to Growth leadership and cross-functional stakeholders

Culture & Community Leadership

Act as the platform’s representative within your category’s ecosystem

Engage deeply with community norms, vernacular, and cultural drivers to inform both strategy and execution

Champion creator and seller needs internally to ensure authentic, category-led growth

About you:

Experienced GTM / Growth Operator: 5+ years in business develo